Back to school

Schools started here like two weeks ago. Now on my way to work I have to look out for little kids. The thing I've noticed is the fashion in school bags. All these little kids have these really weird bags. Bags no adult or person older than 12 would ever use. Or at least hopefully. They are colorfull and like squares (or well rectangles of a sort). They have these flaps that you have to open to get to the stuff. Kind of like they were old fashioned bags but of course with the colors and materials they are nowhere near old fashioned looking.

I was just wondering this morning about where fashions like that start. The bags are really big so they look kind of silly on all these little kids (really like most all of them have them) and I can't imagine them copying like any famous person unless the famous person is also a little kid. What factory came up with the idea? How did they sell it to all these kids to make their parents buy that specific kind of bag? Is it a status symbol and is there a certain brand that is the most expensive and only the popular kids have them?

I'm sure the bags are the kind with separate compartments for all the things one might and might not need for school. I remember a bag like that from when I was a kid. It did seem kind of cool. Luckily as far as I remember my parents bought me regular bookbags. Since we didn't have the kind with horses and such printed on them we got stickers on them at least in first grade. I can't remember what was on the sticker but my bag was blue and green, I think. Elina's was like pink and orange or red of some sort. Those bags were functional and no-one teased me because of my bag. Not that I can remember ever thinking about what was fashionable till in fourth grade it started to get fashionable to get these certain boots for girls (I never got or wanted ones), Coca-Cola yo-yos and Skooshes or whatever those plastic stringy things were. I guess times have changed or else I was a weird kid.